About Us

Situated in East Brunswick, NJ, Allure Floral Design is a by-appointment-only floral studio that covers weddings and special occasions. Owner and floral designer Irena Piven has been collaborating with to-be-weds for over 20 years. Together with a professional team, she handcrafts elegant installations and arrangements made from fresh, hand-selected flowers.

Whether your preferred petal style is boho-chic meets rustic refinement or nautical with a hint of modern tropical, Irena caters to all tastes and themes. You can arrange a personal appointment to begin planning your ideal floral displays and arrangements. Irena is also available to decorate any one of your milestone events, from engagement parties and bridal showers to rehearsal dinners, and anniversary parties.

As well as providing vibrant and luxurious flower arrangements, Allure Floral Design supplies a broad range of accessories and rentals to complement your venue design and decor. A sample of items available includes table linens, themed centerpieces, balloon decor, backdrops, table decor, and greenery walls. Irena would be happy to assist with venue styling solutions and she will make sure that her designs complement your wishes.